Your Life in D

Your Life in D, the Diesel denim campaign, is dedicated to the full breadth of brand’s denim collection - including the new D-Sent denim fit, Double-D bag and 1DR Twin bag - during every stage of existence. Diesel is designed For Successful Living, defined by freedom, self-expression, sexiness, and inclusivity. Embrace it all, for there are no guarantees in life. Except death and denim.

Welcome to the human race. You’ve got one life to live. If you’re lucky, it will go something like this: first, you’re born. You’re so cute. Everyone loves you. It’s fun. You grow up. You go to school. You make friends. It’s more fun. You go to college. Party. There's romance, sex and love. Life’s a beach. Then it’s not. It’s not all fun, but it is all D. From the cradle to the grave and beyond. Diesel denim is always there for you.